I recently listened to one of Hormozi’s podcasts about hard work. The main idea there is that more work ends up creating better results just by sheer volume, as practice, experience and skill compounds fast.
It often ends up being impossible to not succeed if we genuinely put in the work.
The same is true in my consulting work – the more hours I work, the better I get; the better I get – the more clients I can retain; the more clients I retain, the less I need to spend time on looking for new clients, as I already have a bunch of clients needing stuff done.
And not spending time on client acquisition further increases my profit, as it’s one of the biggest costs in any business.
So as I’ve seen in my own businesses, but also other businesses I follow – better and better results come from more time spent in working, improving, thinking about ideas etc. And the opposite is true as well, not unlike how when I did not want to work on my business much for a few years – the results decreased substantially.
I had to return to consistent work again, compounding my skills again, learning daily, working and being responsive etc. And the daily improvement led to better results overall.
Furthermore, to actually get outstanding results – one has to simply put in more work than the rest. The way Hormozi framed this, if you want to be top 1% – you have to outwork 99 people. In the case of 0.1% – you have to outwork 999 people, and so on and on.
And to outwork that many people – and get these outstanding results – requires outstanding sacrifices. And that’s where lots of people trip up. If we draw a comfort line somewhere on an axis, most will simply work up till then and never push past the boundary further into bigger and wonderful work.
And the number of people who are willing to do the sacrifices – have the fire inside to cross the boundary – seems to decrease year by year. Because nowadays it’s way too easy to not do anything – to check out of the pursuit altogether, to focus on distractions etc.
To not be vulnerable, to not be exposed, to not take the shot. To simply coast through life, unchallenged, unfulfilled.
The field of competition becomes empty. This applies to probably any pursuit – whether it’s art, knowledge, music. Few people are playing seriously, as few people are willing to put in the work – slow, deliberate, consistent work – needed to succeed.
If I can see at least one trend happening in the world – it’s that the further we go along in the tik tok / brain rot / ai slop overload – less and less people will be able to work hard, and in turn compete with people working hard.
Our phones and social apps will eventually trip more and more people up, lulling them into a dopamine feast with actual pursuit of fulfilling goals not even registering as a cool thing to do. It’s scary to think about what will happen when AI companions, sex robots and similar technologies get mass adoption..
This is both a call for change – or a stop of some kind – to stop mindlessly consuming and instead take up a blank sheet of paper and draw. Create music. Grow a plant. Talk with a friend – in the same cafe – not by chat.
And also an invitation to step into the ring more – cool things happen when people try to make shit. The creative drive is an amazing source of motivation, serving people is purposeful, monetary value more often than not follows as a result of helping a lot of people.
I’m committing to do so, will you?
